Nexans Morocco strengthens its commitment to modernizing the distribution network with a 100% digital initiative for resellers

Following the success of its program dedicated to electricians, Nexans Morocco has continued its engagement and proximity strategy by launching earlier this year a new initiative specially designed for reseller partners.

This program is fully aligned with the company’s strategy to reinforce ties across its entire ecosystem. It combines digitalization and loyalty building through the FOUZ Loyalty platform, which modernizes the experience of distribution network stakeholders while generating added value for their business.

In practice, resellers were able to use the FOUZ Loyalty application to:

• scan tickets available with the purchase of Nexans cable kits, giving access to free cable coils,

• accumulate points leading to discount vouchers depending on their achieved status,

• take part in a national raffle, with several prestigious prizes at stake.

The program concluded on September 19 with a live-streamed draw of the winners, followed by more than 900 online participants. Over 50 distributors also attended the event, which highlighted Nexans’ strategy to support the distribution network and presented new offerings, particularly in solar solutions and fire safety.

The first edition of the operation was a resounding success, with more than 800 registrations on the platform nationwide, including over 300 active participants.

By providing resellers with exclusive benefits and fostering stronger ties with the brand, Nexans Morocco reaffirms its commitment to supporting partner growth and contributing to the advancement of electrification in Morocco.

This initiative builds on the actions already undertaken with electricians and reflects Nexans’ ambition to be a leading player in the cable market and industrial development, serving all its partners.

Fouz Fidélité Ceremony